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How do you verify the credibility of reviews?

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This isn't as hard as it seems, HOWEVER it takes time and is very boring. Nonetheless it must be done - here is what we do:

Automated methods:

  • Track IP addresses. (duh)
  • Track post density from unique IP addresses.
  • Analyze keyword usage - fake reviews from company employees are often packed with keywords because they know this helps with SEO, these reviews are obvious and deleted immediately.
  • Track repeat review verbiage across our many review sites.
  • Track post timing - most companies monitor our websites regularly to look out for negative Hosted Exchange reviews. The second they notice a negative Hosted Exchange review they immediately counter with a positive review. This is very easy to spot.
  • User rated helpfulness - all our readers have the ability to rate every individual Hosted Exchange review as helpful, or not helpful. Once a Hosted Exchange review is unamiously voted as not helpful the community has spoken. We either remove the Hosted Exchange review all together, or push it to the bottom of the list.

Manual Methods - We read EVERY Hosted Exchange review, yes we actually do this. It really sucks, but here is why it's necessary:

  • Only a human can pick out overly negative Hosted Exchange reviews done by a companies competitors in an effort to slander the reputation of their competition.
  • Only a human can pick out overly positive Hosted Exchange reviews done by a companies employees. Lets face it, most reviews are negative because people only take the time to write them when they are really pissed. However positive Hosted Exchange reviews, although less frequent, also exists. BUT have a much higher probability of being fake. It takes the human intellect to pick these out.
  • Experience - after you have read over 10,000 reviews, picking out fake reviews becomes second nature. We do it without even thinking about it.

WHY ARE YOU TELLING US ALL THIS??? - Won't people just read this and figure out how to circumvent your techniques?

Lets just say we left out a few very significant processes from the list. Processes we are confident will still flag fake Hosted Exchange reviews even if all above listed methods fail.

YES! Our validation methods are that good! And as such are patent pending and top secret!